Driving Conversion with A/B Testing

Date: June 19, 2021

Time: 16:00

Key Learning Objectives

In this masterclass session, we will discuss;

Understanding A/B testing and its importance
Metrics to pay attention to when A/B Testing
A/B Testing tools and how they work

Ebun is a Product Management Professional with experience that spans across Entertainment, Hospitality, eCommerce, eLearning, Logistics and more. She has a background in Project Management from the Royal Holloway University of London. Prior to her launch into Product Management, Ebun worked as a consultant at one of the Big 4s. Ebun is a sucker for great Product Strategy and believes that great Products cannot be built without one. Currently, she works as a Product Manager at Africa Prudential Plc.

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Treford is an EdTech startup focused on empowering African youths with digital skills they need to thrive in this digital economy.